THE ESSENTIAL ARTREPRENEUR
Build a sustainable freaking-amazing career. Grow exponentially your art and impact.
My beautiful multipassionate creator, I know how your story goes…
You started with this incredible passion and one notebook (or many) full of ideas that you’d LOVE to create in the world. Deep down you feel that you have a call, a precious gift that needs to be shared. And keeping it all inside it’s damn painful.
So, you took your heart in your hands and… followed it.
(I so admire that about you.)
This creative angst led you to take the first steps in your path as an artist. You joined an art school or learned on the go, started practicing your medium regularly, made new friends, and found a place where you feel your heart belongs.
You’ve had some success, you created performances, artworks, shows, exhibitions, workshops. You applied for funding, found partners and started to relate with an audience. And although you have done a LOT, it feels like you’re always starting from day one.
You feel that you can make a big impact, and change people’s lives. You feel you have so much to give, but you don’t know how.
You know you have the potential to thrive in your career as an artist, and not just survive.
And you know that your current lifestyle is not sustainable.
But you don’t know what you need to do next. You’re super busy, but not seeing results. You’re overwhelmed, juggling a day-job, creating art, taking care of your family, cats, parrots… but you can’t build momentum. You are following your call, but the financial and day-to-day dynamic of your life as an artist feels plain overwhelming.
You know art is a transformational experience for all involved in it, and you want to share this gift with the world.
You want to create more art, serve more people, make a bigger impact and build a sustainable art career for yourself but you need more consistent income, a regular creative practice and a bigger audience to achieve your big vision.
You’re done playing small, in a barely-surviving professional artist mode and you‘re ready to take action so you can create exponentially more art and impact.
I’m here to help you make that happen.
This programme is for artists who want to:
Lead their art careers as entrepreneurs.
Create new revenue streams.
Find new ways of connecting with their audience.
Feel clear + supported while building an online course or a service.
Learn how to sell with ease and heart, without feeling eeky.
Gain more clarity about their strengths and purpose.
Grow their art practice + impact exponentially.
This is not for artists who:
Don’t want to approach their work with an entrepreneurial mindset.
Are just waiting to be discovered.
Have no interest in engaging with their audience.
A little bit about me...
I help artists to find clarity about their work and audience and develop marketing and business skills so they can build a freaking-amazing and impactful art career.
I specialize in personal productivity, modern marketing and social entrepreneurship.
I'm committed to helping artists maximise their creative potential, build sustainable careers and exponentially grow their art and impact in the world.
As a theatre-maker and entrepreneur myself, I know first hand the challenges we face as artists as we put our work out in the world and start our career. I believe that while many artists are masters in their craft, very few are taught the day-to-day skills that go into creating and sharing art. And so, sadly, the great majority of artists stop or reduce their work over time. A lot of beauty, connection and experiences of shared meaning and humanity get lost - all of which are critical in our fast-changing world today. I want to change this cycle. In this programme I use my method, THE ESSENTIAL ARTREPRENEUR to help you dive into the core of your creativity as an artist, create your brand, generate new income streams, grow an audience with ease and heart and grow your impact.
Are you into any of these?
You:
Need to "put yourself out there" but don't know how to do it.
Have too many ideas and don't know how/if to follow them all.
Are not selling your work and you’re not sure what to do about it.
Have an idea for an online course but don’t know where to start.
Are not making money through sharing your skills and you’re not sure what to do about it.
Have big dreams but no clear plan.
Intuitively know that creativity and business belong together.
These key strategies will move you forward.
Define your audience and understand their needs deeply.
Talk effectively about your work and your process.
Know how to price your art and services.
Improve your marketing and social media strategies.
Get clear about your career’s financial model.
Create a unique strategy for an art career that feels sustainable + freaking-amazing for you.
Find focus + purpose.
Understand how to build momentum.
Learn how to set goals effectively and action-plan your next steps.
The Essential Artrepreneur Programme.
Create Your Artistic Brand.
Understand and learn how to follow your creative core: your why, your vision, your ideal audience and your area of optimal impact. Get clear about your artistic compass, discover your path and… it’s time to fly!
Build A Financially Sustainable Art Practice.
Create an exciting financial map. Understand your audience deeply and create a great service or product (and sort out the tech and any back-scenes of your offer).
Design A Wholehearted Marketing Strategy.
Build your website and serve the people who truly appreciate what you do. Create a content plan and communication strategy that works for you and adds great value. Learn how to serve your audience with your whole heart.
3 months with me helps you find your personally aligned way to build your career as an artrepreneur and achieve your dreams of creating more art and impact. We’ll take in consideration your creative core as an artist, the other commitments in your life and focus on building your visibility and your audience, so you can create more consistent and sustainable income streams.
“Raquel is the kind of person that is always looking to help and inspire my career as an artist. I feel her insights about my career are really pushing forward my work to a better position in the market and also allowing me to be aware of new opportunities. Her approach is exceptional and unique!
Thank you Raquel!”
- Gianfranco Varela
How it works
The Essential Artrepreneur is a 3 months programme.
Together we are going to work intensively on bringing your dream art career to life. You are going to refine your creative practice, time management and productivity. You’re also going to learn how to set a big and achievable vision, find the people that value your work and communicate in an easy and authentic way. After doing some great groundwork and knowing your community, you will then be able to design a sustainable art career on your own terms and have a clear guide map for it.
How We Roll
6 x fortnightly sessions on Zoom. Every week we’ll explore a new step + personalised coaching.
Review your current website, portfolio and social media channels.
Exclusive course materials and workbooks.
PLUS
Daily check-in and feedback via Voxer.
Access to recordings of all sessions.
BONUS
1 Big-Picture, Let’s-Talk-About-Everything, Strategy Session (2hs)
Access to the following MASTERCLASSES:
4 Steps For A Sustainable Art Career
Discover the best tools to build momentum in your art career. Clarify Your Passion + Skills, Understand Your Economic Drive and Find Your Creative Core (a.k.a. Your optimal place for impact, fulfilment and super-well behaved bank accounts).
How Artists Can Make Money Online: Discover 7 Income Generators Available Today
Explore a variety of online revenue streams out there today, such as Patreon, Memberships, E-products and more.
The Ultra Productive Creative
Learn how to master creative energy and time-management skills, define your daily practice and set big, bold, achievable goals. Learn how to overcome creative blocks, like self-doubt, procrastination and overwhelm. Get crystal clear about your vision, aesthetics, skills and opportunities. Grow your productivity exponentially as a creative and then… it’s time to fly!
Investment
£447
or 3 x £149
If you’re not happy, we’re not happy too. So if after 2 weeks you’re not PUMPED on THE ESSENTIAL ARTREPRENEUR Programme, just send me your work & you’ll get a 100% refund - zero questions asked.
FAQs
I have no idea about the product or service I want to create. Is this programme for me?
Yes, yes, yes! When you create great content (which I will show you how to do) and know who are the people you’re meant to serve… you’ve got all the ingredients that you need to create an amazing offer to your audience.
I’m already teaching my course but I need help growing & monetizing - is this programme right for me?
If you’re not seeing the traction you want to - from reviews, and revenue - then yes, 100%. We will tighten up your content, create a clear customer journey, and make sure you’ve got a course production system that saves you time.
What if I don’t like it? Can I get a refund?
If you’re not happy, we’re not happy too. So if after 2 weeks you’re not PUMPED on THE ESSENTIAL ARTREPRENEUR Programme, just send me your work & you’ll get a 100% refund - zero questions asked.