LEAD AS A CREATOR PROGRAMME
Lead your freaking-amazing enterprise as a creator and grow exponentially your art and impact.
My beautiful creative leader, I know how your story goes…
You started your journey with this incredible passion and that has led you to create some amazing, heartfelt projects in the world. You know art is a transformational experience for all involved in it, and you want to share this precious tool. You know you have a call, a precious gift that comes to life you co-create with other people. Keeping it all inside it’d be just plain damn painful and you’re in awe with the moments of meaning and beauty that happened in your journey so far.
So, every day, you take your heart in your hands and… work very hard to follow it.
(I so admire that about you.)
You’ve had success, created performances, songs, artworks, shows, exhibitions, workshops. You got funding, found partners and started to build an audience. And although you have done a LOT, your practice feels overwhelming, and it is not generating the income and momentum you’d like it to. You’re paying yourself last and many times sacrificing your own finances to get it going.
You know that you make a big impact and change people’s lives through your creative practice. You feel you would like to expand your audience and your work, but you don’t know how.
You know you have the potential to grow and thrive as a creator, and not just merely survive.
And you know that your current lifestyle is not sustainable in the long run.
But you don’t know what you need to do next. You’re super busy, but not seeing results. You are following your call, but your day-to-day feels much more stressful than joyful. You’re creating amazing art, some very good online content, juggling projects, funding applications, taking care of your family, cats, parrots… but the business and financial side of your life as an artist feels pretty unpredictable and overwhelming.
You want to create more art, serve more people, make a bigger impact and build a sustainable art career for yourself but you need more consistent income, a business strategy which is aligned to your creative core and a bigger audience to achieve your big vision.
You’re done playing small, going after your dreams but sacrificing yourself in the process and not honoring your own needs and desires as a creator. You‘re ready to take action so you can create exponentially more art and expand your impact.
I’m here to help you make that happen.
This programme is for performing artists and cultural entrepreneurs who want to:
Create a new digital product or service in alignment with their own creative passion.
Connect deeply with their audience.
Create new and consistent revenue streams.
Find new ways of serving their audience greatly.
Feel clear + supported while building their business as a creator.
Elaborate a digital marketing strategy that is generous and effective and also feels authentic and easy.
Learn how to sell with ease and heart, without feeling eeky.
Gain more clarity about their purpose and strengths.
Grow their art practice + impact exponentially.
This is not for artists and entrepreneurs who:
Want to focus their organisation’s income solely on funding.
Don’t want to create new products and revenue streams.
Have no interest in engaging directly with their audience.
A little bit about me...
I help cultural entrepreneurs and theatre-makers to find clarity about their work and audience and develop marketing and business skills so they can build freaking-amazing and impactful careers and organisations.
I specialize in personal productivity, modern marketing and social entrepreneurship.
I'm committed to helping entrepreneurial artists maximise their creative potential, build sustainable careers and exponentially grow their art and impact in the world.
As a theatre-maker and entrepreneur myself, I know first hand the challenges we face as artists as we put our work out in the world and build our career. I believe that while many artists are masters in their craft, very few are taught the business and marketing skills that go into creating and sharing their exquisite art and social projects. And so, a lot of beauty, connection and experiences of shared meaning and humanity get lost - all of which are essential today, more than ever. I want to change this cycle. In the LEAD AS A CREATOR Programme I help you to build a solid business and marketing strategy that can sustain your creative work on the long run, generate new income streams, expand an audience with ease and heart and grow your impact.
Are you into any of these?
You:
Have many ideas for new income generators and don't know how/if to follow them all.
Have an idea for a product or a service but don’t know where to start.
Are growing your audience but not increasing your revenue.
Work hard and get results and yet your creative practice doesn’t feel sustainable.
Pay yourself last and many times receive less than you should.
Jump from funded project to project and don’t feel that your income stream is consistent or reliable.
These key strategies will move you forward.
Create a unique business and marketing strategy for an art career that feels sustainable + freaking-amazing for you.
Define your audience and understand their needs deeply.
Know how to price your art and services.
Communicate effectively about your work, your creative process and impact.
Improve your marketing and social media strategies.
Learn how to set goals effectively and action-plan your next steps.
Lead As A Creator Programme.
Create New Income Streams Through A Aligned Product Or Service
Learn a step-by-step process to create an effective new product or service, in alignment with your creative core that also maximises your impact. After deeply understanding your purpose, your industry, and your audience, it’s time to try out the first version of your product, co-create it with your community and build new income streams.
Design An Authentic + Effective Marketing Strategy.
Grow your audience and impact with the right digital marketing strategy for you. Learn how to communicate to your audience with your whole heart. Create a content plan and communication strategy that’s valuable not only to your audience but also to your impact and work as a creator. Design a clear strategy for expanding your creative practice and your impact every single day.
Build An Abundant Career As A Creator.
Create an exciting financial map and discover the key mindset practices that support your creative path. Understand your audience deeply and refine your product or service, serving them greatly AND generating the income you need to grow in your journey as creator. (and sort out the tech and any back-scenes of your offer). Design & implement the business habits that will keep you growing artistically and financially in the long term.
Together we’re going to build a programme that is personalised to you, and attends your unique dreams and needs as a creator.
3 months with me helps you find your personally aligned way to build your career as a cultural entrepreneur and achieve your dreams of creating more art and change in the world. We’ll take in consideration your creative core as an artist, the other commitments in your life and focus on building your visibility and your audience, so you can create more consistent and sustainable income streams.
"Raquel is a joy to work with and I was really looking forward to our weekly sessions together. What I found the most helpful is how practical our sessions were. It has been so valuable to take time out to evaluate and plan ahead with someone by my side that gets my profession and understands where the pitfalls and opportunities lie."
- Tina Koch, Artistic Director & Circus Consultant
How it works
Lead As A Creator is a 3 months coaching programme.
We are going to work intensively on bringing your dream career as a creator to life. You are going to refine your business, marketing and productivity skills. You’re also going to learn how to set a big and achievable vision, find the right partners to your work and communicate in an easy and authentic way. After knowing your audience deeply, you will then be able to build a business on your own terms AND in co-creation with them.
How We Roll
6 sessions on Zoom (fortnightly). In each session we’ll explore a new step of the programme + have plenty of time for personalised, 1:1 coaching.
Review your current website, portfolio and social media channels.
Exclusive course materials and workbooks.
PLUS
Daily check-in and feedback via Voxer.
Access to recordings of all sessions.
BONUSES
Access to the following MASTERCLASSES:
4 Steps For A Sustainable Art Career
Discover the best tools to build momentum in your art career. Clarify Your Passion + Skills, Understand Your Economic Drive and Find Your Creative Core (a.k.a. Your optimal place for impact, fulfilment and super-well behaved bank accounts).
How Artists Can Make Money Online: Discover 7 Income Generators Available Today
Explore a variety of online revenue streams out there today, such as Patreon, Memberships, E-products and more.
The Ultra Productive Creative
Learn how to master creative energy and time-management skills, define your daily practice and set big, bold, achievable goals. Learn how to overcome creative blocks, like self-doubt, procrastination and overwhelm. Get crystal clear about your vision, aesthetics, skills and opportunities and grow your productivity exponentially as a creative.
If you’re not happy, we’re not happy too. So if after 2 weeks you’re not PUMPED on the LEAD AS A CREATOR Programme, just send me your work & you’ll get a 100% refund - zero questions asked.
Investment
£485
or 3 X £145
only 3 spots left this month