The Profitable Creative.
Design your unique art career and business, one that feels fulfilling, impactful and profitable - for you.
Well, the truth is...
The creative path is not for the faint hearted. It is a courageous path with absolutely no guarantees and yet, it often offers us, creatives, the best ride of our lives. Learn how to skillfully design your art career, feel clear, supported, fulfilled, and make your unique mark.
Who is this programme for?
This is for artists who have a body of work but are frustrated that it isn’t getting shown as much as they’d like. This is for artists that want to gain more clarity about their strengths and grow their audience and income. This is for artists who want to create new, original work.
This is not for artists who do not want to approach their work with an entrepreneurial mindset, who prefer getting work only through an agent or producer, who are just waiting to be discovered, who haven’t established yet a regular creative practice, who are not interested in engaging with their audience.
A little bit about me...
I help artists to find clarity about their work and audience and develop marketing and business skills so they can build a creative life and career that has their own signature.
I specialize in inner-purpose search, authentic marketing and creative entrepreneurship.
I'm committed to helping artists fulfil their potential and maximising their essential contribution to society, while building a freaking awesome, impactful and sustainable creative life every step of the way.
As a theatre-maker and entrepreneur myself, I know first hand the challenges we face as artists as we put our work out in the world and start our career. I believe that while many artists are masters in their craft, very few are taught the day-to-day emotional labour and entrepreneurial skills that go into creating and sharing art. And so, sadly, the great majority of artists stop doing their work after art school, and a lot of beauty, connection and culture get lost. I want to change this cycle. In this programme I use my method, THE PROFITABLE CREATIVE to help you dive into the core of your creativity, create from a place of ease and grow an audience for your work and your income, in an authentic way.
Are you into any of these?
You’re a dedicated artist who has a great body of work but feels frustrated that you aren’t getting shown as much as you’d like.
You need to "put yourself out there" but don't know what to do or how to do it.
You love the process of making art but shy away from talking about it publicly.
You have too many ideas and doesn’t know how/if to follow them all
You’re not selling your work and you’re not sure what to do about it.
You have big dreams but no clear plan.
You know that creativity and business belong together.
These key strategies will move you forward.
Finding focus, direction, purpose and action-planning your next steps.
Knowing what success would look and feel like for you.
Talking effectively about your work to art professionals and the public.
Writing about your work so that people want to see it.
Understanding your target market.
Writing an effective artist statement or press release.
Pricing your work.
Creating a strategy to become more visible as an artist.
Improving your marketing and networking strategies.
Writing a simple (and wholehearted) business plan.
Find out how to sustain your creativity in the long haul.
The Profitable Creative Programme.
Hone Your Creative Practice.
Learn how to overcome creative blocks, like self-doubt, procrastination and overwhelm. Get crystal clear about your vision, aesthetics, skills and the opportunities. Master your time and grow your productivity exponentially as a creative. And then… it’s time to fly!
Find Your People.
No one creates in a vacuum. Find the people who truly appreciate what you do. Write a compelling and genuine art statement and bio. Create a content plan and communication strategy that works for you.
Design An Awesome & Profitable Art Career.
Create an exciting financial map. Design your art career or creative business. Discover simple tools and routines that will keep you on track and build momentum while you create your sustainable, fulfilling and impactful art career.
“Raquel is the kind of person that is always looking to help and inspire my career as an artist. I feel her insights about my career are really pushing forward my work to a better position in the market and also allowing me to be aware of new opportunities. Her approach is exceptional and unique!
Thank you Raquel!”
- Gianfranco Varela
How it works
The Profitable Creative is a 3 months programme.
Together we are going to work intensively on bringing your dream art career to life. You are going to refine your creative practice, time management and productivity. You’re also going to learn how to set a big and achievable vision, find the people that value your work and communicate in an easy and authentic way. After doing some great groundwork and knowing your community, you will then be able to design a sustainable art career on your own terms and have a clear guide map for it.
How We Roll
6 x 1:1 sessions (1hour each).
Review of your current website, portfolio and social media channels
Exclusive course materials and workbooks.
Pre-session discovery worksheet.
PLUS
Daily check-in and feedback by Voxer.
Access recordings of all sessions and membership pages.